The dust has settled with the recently release Apple Q1 results, but one thing I found interesting was the iPad market share numbers. MacRumors did a really interesting article showing the market share of the iPad compared to both Samsung and Amazon’s projected sales in 2017.
Apple captured a 26.8 percent share of the tablet market in 2017, meaning that roughly one in every four tablets sold last year was an iPad. Apple's tablet market share rose 2.5 percentage points year-on-year.
Two things stand out to me on this. The fact that 1 out of every 4 tablets bought in the market today are iPads and that it only rose 2.5% year-over-year. It is clear the iPad is dominating the market, and for good reason.